AppGallery Connect Helps Developers Improve Development and Operation Efficiency

At the Web Summit 2020 Live on December 2nd, Huawei announced the launch of the new AppGallery Connect platform in Europe.

At the same time, domestic and international developers shared inspiring services usage story on AppGallery Connect, including Ryanair, 37 MOBILE GAME, and KOPlayer Network.

37 MOBILE GAME: Conversion rate of game new users increased by 20%

37 MOBILE GAME has operated nearly 2000 games, and the monthly active users are more than 30 million and it ranked third in China’s domestic mobile game distribution market in 2019 with a share of more than 10%. In recent years, the CP has successfully launched many excellent products, such as The Epoch of Eternity, The Elves of Festival, Soul Land (H5), and Legends of Cloud and so on.

The product, The Sword of Archangel (H5), integrates the anonymous account features of AppGallery Connect Authentication service, which allows new users to create an anonymous ID to try out the game for 1 hour when they access it at the first time. Only when the user’s playtime ends or when the in-app purchase is required, this anonymous ID needs to be associated with an official account. This service is very effective at turning a new user into a regular user. After uses this service, the conversion rate of new users into the game increased by 20%.

“AppGallery Connect is very helpful for us, and I wish we can unlock more benefits with the services on it during our operation in the future. We will continue to cooperate with Huawei to bring better products and excellent experience to consumers, at the same time, contribute to HMS ecosystem building. “Operation Director of 37 MOBILE GAME, Chang Liu said.

KOPlayer Network: Mobile game crash rate lower than 0.15%, 11.6% inactive users are recalled within 1 week.

KOPlayer Network is an integrated service provider and game publisher in the mobile game field as well as the aggregation service provider of Huawei.

The “Roar of Dragon” released by the company used the A/B test service to make a scientific decision on push message which aims to draw the attention of inactive users. Via the data comparison and better-performed solution implementation, 11.6% of inactive users are recalled within one week.

Besides, the crash service of AppGallery Connect help to analyze crash times and monitor games in real-time from multiple dimensions, based on this, the team can quickly handle crash issues and improve users’ experience. And now, the crash rate is lower than 0.15%.

“We are dedicated to building the global Joint operation ecosystem and making a contribution to Huawei HMS ecosystem, we already launched 12 game products on Huawei AppGallery such as the 3D round mobile game “Dawn Hero” and the punk-themed MMORPG mobile game “Ever Adventure”. They will integrate a series of service on AppGallery Connect. “Iron Lin, the CEO of KOPlayer Network said.

Huawei hopes to continue gathering the energy of global developers to HMS ecosystem, stimulating more innovations, creating better services and experience to Huawei mobile users and achieve growth together.

To find out more, take a look at the AppGallery Connect console here.